WORKING IN INSIGHTS, MARKETING OR STRATEGY?
YOU'RE IN THE
DECISIONS BUSINESS
Regardless of the industry, a large part of your job is trying to get people to make decisions that benefit your brand.
You are either trying to get people to choose your brand again or to choose your brand instead of an alternative option, be that a competitive product or a non-product solution.
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In other words, you are either trying to make or break a habit.
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Knowing why these decisions are made is a huge competitive advantage.
HABIT NOW offers smarter thinking consultancy for ambitious brands wanting to benefit from understanding why people do what they do.​
Historically, consumer research focused on the mechanics of decisions without understanding the driving force behind them. This results in shallow and superficial explanations of consumer behaviour.
This is a problem because if you don’t know why a decision is being made, how can you influence it to your advantage in the future?
This is where HABIT NOW is different.
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We help brands identify and understand the core motivations behind consumer habits and the factors that make (or break) them. This leads to smarter strategies, better business decisions and more profitable growth.
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HABIT NOW eliminates some of this guesswork so together we can start making smarter decisions, tap into these core motivations and build some powerful consumer habits.
Examples
from the
Decisions
Business
MAKING A HABIT
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Driving repeat purchase
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Defending market share
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​Creating Brand Loyalty
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Establishing a new product
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BREAKING A HABIT
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Entering a new market/segment/channel
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Driving Premiumisation
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Launching Disruptive Innovations
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Challenging the status quo